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Search Engine Optimization

Service by Diversinet Seo Glasgow

Tried And Tested SEO That Puts Your Glasgow Business At The Top Of Search Engines… And Keeps It There Long Term

Your customers are online right now using search engines to locate the products and services that you sell. SEO pulls those customers to your website, thus connecting buyers and retailers in a mutually beneficial way. If you want your website to be successful it has to be found by your customers.

It’s simple – if your customers can’t find you how are they going to buy from you.

If your goal is to increase visitors, sales, leads, opt-ins or whatever quantifies as a success for you that’s exactly what  Diversinet SEO Scotland delivers. Our SEO strategies deliver long term search engine rankings across all the major search engines ensuring maximum visibility for your business and the products or services that you promote.

Get Found By Potential Customers Guaranteed To Be Highly Receptive To What You Have To Say

The reason SEO is so effective is that it gets your marketing message eyeballed by potential customers while their interest in your products is at a pique and when it will have the greatest impact – while they are actively searching. Due to the key role that search plays in your customer’s quest for information, improved search engine rankings can significantly improve sales and profitability.

Keyword Search

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Competitive Analysis

Far far away, behind the word mounta ins, far from the countries Vokalia and Conson antia, there live the blind texts.

Link Building

Far far away, behind the word mounta ins, far from the countries Vokalia and Conson antia, there live the blind texts.

Web Marketing Analytics

Far far away, behind the word mounta ins, far from the countries Vokalia and Conson antia, there live the blind texts.

What Is Seo?

With over 50 billion web pages on the internet, getting your site noticed has become a valuable skill. For most websites, the best way to draw traffic is through Search Engine Optimization. This involves improving a website’s rank in search engines such as Google, Bing, Yahoo, and DuckDuckGo.

Amongst other things, Search Engine Optimization (SEO) improves a site’s visibility through a variety of methods, including keyword insertion, proper formatting, good website health, high-quality content, and more.

In this article, we’ll explore these ideas and ask exactly what is SEO? Why is SEO important? And, how to actually implement good SEO practices.

How search engines work

In order to implement good SEO practices, it’s important to first know how search engines work.

Bots crawl the web

Google and other search engines are constantly scouring the internet for new pages and content using what are known as “bots”. These bots “crawl” from site to site, gathering information about each site’s pages, submitting this data to an index. An index is essentially a search engine’s database of all websites it knows about. If a page is not in the index, the search engine won’t be able to direct traffic towards it.

Algorithms rank pages

Next, each search engine has its own algorithm which sorts and ranks the pages according to its own criteria. Algorithms are complex pieces of code that decide which results will answer a searcher’s query best. SEO involves trying to appease these algorithms and make your page list higher than others.

Search results are displayed

After your page has been crawled, indexed, and ranked, it’s ready to be found by the wider world. Should the search engine determine your page is relevant to a query, it will be listed among the results.

In order to rank among the top of these search results, you need to give the algorithm reason to think a page’s content will answer a query. We signal this through well-chosen keywords and satisfying the search engine’s quality standards.

Why is SEO important?

Almost every website owner, at some point, has asked themselves why is SEO important? SEO is vital to maintaining an online presence and visibility without paying for traffic.

For businesses and those looking to get their content noticed, SEO provides a way to directly target your content towards specific demographics and audiences.

Specifically, SEO is cost-effective and ensures visitors find your site.

If you’re selling a specific product or service, or you’re just looking to attract a certain ‌audience to your website, SEO offers a way to do so with a good return on investment. Optimizing Unlike paid advertisements that put results at the top of the page on a “pay-per-click” basis, SEO provides ongoing, organic traffic.

Most searchers will jump straight to the first or second result. The further down your website ranks, the less likely searchers are to visit your website. Ensuring your page ranks amongst the highest for a specific keyword with SEO allows you to capture this free, ongoing traffic.

seo picture

This can lead to more sales, higher website traffic, and increased ad revenue.

On-page SEO

On-page SEO optimizes the content of a webpage and is one of the most effective ways to drive traffic towards a page.

On-page SEO tactics include:

  • Keywords inclusion: one of the most important aspects of SEO is implementing keywords into the content of your webpage. Keywords can be single words or long-tail phrases and tell search engines that your page will provide can provide a relevant piece of information. Not all keywords are equal, some receive millions of hits a day, some just a few hundred a month.

    Using keyword research services, you can discover what people are looking for and gauge how likely your page is in ranking amongst the top results. Most pages will want to target both a primary and secondary keyword. These are best used sparingly with the main keyword appearing in the title and the secondary “above the fold”.

If a keyword is too saturated and dominated by authoritative sites, however, a keyword ranking may not be achievable. For smaller sites, it is therefore advised to use less-common long-tail keywords that form a phrase or question.

  • Good content: in the past, it was difficult for search engines like Google to tell the difference between qualitatively good content from spam sites with keywords scattered within it. Nowadays, however, these algorithms are advanced enough to know and will reward pages as such.
    High-quality content also means the inclusion of relevant images or videos enhances the user experience.

 

  • Formatting: search engines like to see websites formatted correctly using the correct heading tags. While there is no official consensus, it is agreed by most SEO experts that a single H1 tag is suitable, with other subheadings ranked H2 and lower accordingly.

    It’s also important to keep your content readable and that the first paragraph includes the most important keywords you are hoping to rank for.

 

  • Internal links: Another vital part of on-page SEO involves linking to other pages on your website. Internal linking between relevant pages helps search engines understand a website better and find new content that is not yet added to the index.

    Many SEO experts also believe it useful to link to external, authoritative sites. The theory behind this is that it signals to search engines that your site is trustworthy and a reliable source of information too.

Off-page SEO

Off-page are the techniques used off of the webpage itself to help boost its search engine ranking.

 

  • Backlinks: one of the most effective off-page SEO practices is to receive links to your content from external sites. These “backlinks” are a green light for Google and other search engines, telling them your site is a source of good quality content.

    Getting backlinks typically happens over time if the content of your site is good. This can be sped up, however, through tactics such as writing guest posts for other sites and forming partnerships with other sites.

 

  • Social media: You can also drive traffic to your site and receive yet further backlinks through leveraging social media. Tapping into the captive audiences of apps like Instagram, TikTok, Facebook, and Twitter through hashtags and regular posting can deliver a steady stream of traffic to your website.

Technical SEO

The final stage in performing SEO on a website is to look at the technical side of things.

 

Algorithms are now keen to make sure your website provides not only relevant information but also a good user experience. This involves making sure your website is as efficient, functional, and secure as possible.

 

Technical SEO involves ticking a number of boxes that will keep Google and other search engines happy. Broadly speaking, these processes regard the following:

 

  • Speed: These technical steps involve making sure the webpage loads quickly. Google’s PageSpeed Insight tool is useful in providing insights in this regard. If the server the site is hosted on is slow to respond, this will be a negative in terms of SEO, so it’s important to have a fast host.

    Speed can also be improved by optimizing image sizes and minimizing the use of “render-blocking” code which will prevent the page from being presented to the user. There are plenty of plugins for CMS systems like WordPress that can aid in this, or, if necessary, the help of an SEO specialist can be employed.

 

  • Functionality: this side of technical SEO involves making sure your website falls in line with what search engines expect. This involves things such as making sure your URLs are search engine friendly, ensuring your content can be crawled, creating a sitemap, making use of the more secure HTTPS protocol, and tweaking language settings.
  • Content optimization: the technical aspect of content optimization replaces and removes broken links, checks for duplicate content across your whole site,

 

  • Usability: Google, especially, loves websites to be mobile-friendly. And, while a website may look good on a desktop, it may not appear or function correctly on mobile devices. Testing a site’s design and layout on as many devices as possible is, therefore, vital to meeting the standards of search engines.

    Google provides a tool to help ensure webpages are mobile-friendly which checks for issues such as text being too small, and whether content renders correctly.

    This helped by setting up AMP  to make websites load quickly for mobile users. Websites also gain an SEO boost by including Breadcrumbs. These, small, text paths often placed towards the top of a page indicate to a user where they are within a site’s structure.

SEO penalties

While website owners may be keen to draw traffic to their sites through SEO, it’s important to not fall foul of the algorithms. Should they deem your web page suspicious or that it does not meet certain key standards, then it will receive a penalty.

These penalties have a negative effect on your ranking and result in less traffic and therefore less visibility and revenue.

The most common causes for penalties are:

Redirecting traffic to different pages than what is shown on the search engine’s results page.

Keyword stuffing no longer works and is actively punished by search engines for being a black-hat technique.

Spam, if your content is considered low-effort, incomprehensible, and spammy then a penalty will be issued.

AMP content differences can also cause a penalty should they conflict with the original web page.

Free-hosting services that display ads on your site are discouraged by search engines like Google and their use can result in a penalty.

Obscuring images or cloaking an image so that something other than what is expected is shown.

seo Services

 

FAQ

Is SEO easy?

The basics of SEO can be relatively easy to implement such as internal linking, keyword insertion, and correct formatting. This can be made yet easier with plugins such as Yoast which can flag issues and give suggestions on your content and on-page SEO.

Nevertheless, algorithms change regularly, and keeping abreast of the latest advice when it comes to SEO is a valuable skill. Many companies employ the help of SEO specialists, therefore, to ensure they give their pages the best chance of being found.

How do I discover keywords?

Services such as SEMRush can be used to research keywords but you can also leverage free services such as Google autocomplete. While this won’t give you any actionable data, it can help discover what people are looking for.

How many times should I include a keyword?

While there is no specific advice given by Google, Bing, or other search engines, the general advice is to not overdo it. Mentioning your keyword every 500-700 words is recommended. For short articles, this may mean it appears only in the title and the body once.

How long does SEO take?

Actually performing the steps of SEO can take anywhere from days to weeks depending on the size of your site and your goals. To see the effects of your efforts, however, takes quite a bit longer. You can expect to see your pages ranking in the results of search engines within six months to a year.

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What drives your website great results

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.

Page Optimization

  • Internal Link Structuring
  • HTML Code Cleanup
  • Website Content Writing
  • Content Optimization

Internal Site Audit

  • Internal Link Structuring
  • HTML Code Cleanup
  • Website Content Writing
  • Content Optimization

Content Marketing

  • Internal Link Structuring
  • HTML Code Cleanup
  • Website Content Writing
  • Content Optimization

Technical SEO

  • Internal Link Structuring
  • HTML Code Cleanup
  • Website Content Writing
  • Content Optimization

Feel free to talk to us

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