Starting a wine business is a dream for food and beverage entrepreneurs around the world. In fact, the global wine industry has a combined value of $340 billion. Over 63% of adults over the drinking age consume wine, not just in their homes, but in restaurants, wineries, and food festivals.
You’re entrepreneurial options extend beyond wineries. You’ll find opportunities everywhere, including marketing, gourmet retail, eCommerce, the gift industry, and more.
In this guide, you’ll discover the various kinds of wine bottle types that appeal to consumers.
Standard Wine Bottles
Let’s start with the most common types of wine bottle shapes. You’ll find these bottles in your local grocery store, liquor store, and online. This shape is called the “standard” wine bottle.
Standard wine bottles typically hold 750 milliliters (ml) of wine. You can also purchase these styles in half the size; these types are also called demi bottles. Demi bottles hold 375 milliliters, about half the size of a standard bottle.
The Smallest Quality Glass Wine Bottle
The smallest wine bottle size is the Piccolo bottle, also known as the “split” bottle. This size holds 187.5 ml of wine. You’ll typically find these sizes on plane flights, hotel mini refrigerators, gift baskets and boxes, samplers, and stocking stuffers for adults.
Which Are the Largest Wine Bottles Types?
If someone is hosting a large gathering, large wine bottles are available. Start with the liter magnum bottle; this size can hold up to two standard bottles worth of wine. Next is the liter double magnum; this bottle can hold up to four bottles worth of wine.
The next size up is the Jéroboam bottle. This size has the capacity of six standard-sized bottles of wine.
If you’re bottling champagne or sparkling wine, this size (Jéroboam) will hold a lower volume of wine. Instead, you would bottle your beverage in Rehoboam sizes. The rehoboam bottle has the capacity of a double magnum bottle; rehoboam bottles also come in 4.5-liter sizes.
The next largest size is the liter Impériale. These wine bottles hold up to eight standard-sized bottles of wine. Entrepreneurs in the sparkling wine market would use a Methuselah size.
12 standard wine bottles are equal to one liter Salmanazar bottle. The liter Balthazar size can hold up to 16 standard bottles of your favorite blends. Again, if you’re bottling any type of sparkling wine, these sizes will trend a bit lower.
It goes even higher from there. The next size up to consider is the liter Nebuchadnezzar bottle; this large bottle houses up to 20 bottles worth of liquid. Lastly, the largest wine bottle size available is the liter Solomon, holding 24 standard-sized wine bottles.
These large-sized bottles are excellent for in-store retail marketing, event planning, and grand openings for wine businesses.
Glass Bottle Manufacturers and Marketing
The wine industry provides entrepreneurs with a unique opportunity for creative marketing strategy. From artistic labeling to social media campaigns, your marketing options run the gamut.
You already learned how a large liter Solomon bottle can liven up your storefront window or turn heads at a brand event. This marketing strategy already works great for seasonal campaigns; wouldn’t a large wine bottle of this size complement a monumental Christmas tree?
You can also decorate liter Solomon-sized bottles with festive bows and seasonal labeling.
Wine is one of the oldest retail markets; thus, it still relies heavily on in-store marketing. When designing a label or choosing a bottle, think about how your wine bottles will look on the shelf. This is important to remember when capturing new consumers.
Often, customers will quickly visit a liquor store to grab an affordable bottle of wine. Affordability is a determining factor for many consumers. If they haven’t had the blend before, what do you need to do to make your bottle stand out?
You must brand your standard bottle with a label that stands out and speaks to the consumer’s interest in quality. Think about affordable brands like Barefoot and Trader Joe’s wines. Keep your label simple while also emphasizing the flavor notes in the beverage; your label (and bottle) color scheme should also reflect these flavors.
For example, if your wine has pear notes, consider labels and bottles with green hues and shades. Red wines do well with red label palettes and darker wine bottles.
Consider Various Shapes for Wine Bottle Types
The most common bottle shape you’ll find on shelves is the Burgundy bottle. This shape is followed by Albeisa, Bocksbeutel, and clavelin bottles.
Glass bottle makers also make different shapes.
For example, you could produce a series of wine jugs. These shapes are great because customers can repurpose them for other uses; plus, you can repurpose them for in-store marketing, using them as flower vases or retail decor.
Chianti bottles also stand out on the shelf. This is an excellent way to go if you’re looking for a vintage vibe for your selection. You’ll often find the most unique bottle shapes directly behind the counter at your local liquor store.
Unique glass bottles also allow you to leverage creative labeling techniques. Your label could imitate the look of a wax seal, creating a more old-fashioned look. Embossing and textured labels also work well with round-shaped wine bottles.
Online Strategies
Wine still has a strong brick-and-mortar presence, but you don’t want to miss out on the booming online market. Take this time to explore the world of wine bottle suppliers online. It’s a good time to assess your brand identity; you want your bottles and labels to reflect the mission and look of your brand.
Think about how your bottles will look online. Similar to in-store marketing, you want your bottle shape, color, and labeling to stand out and remain consistent with your brand identity. Work with a digital strategist to create a website design and shopping cart experience that speaks to your target consumers.
Optimize Your Wine Brand
If you have an extraordinary blend, you need the right brand strategy to sell it to your market. Start by exploring all wine bottle types to find the right one for your brand identity. Wine bottles come in more shapes and sizes than you think!
Another tool in your arsenal is marketing knowledge! Never fall out of the loop. Follow the blog’s marketing and business sections to get the latest trends.
